Notes at the intersection of psychology, consumer behaviour, and markets.
Exploration of markets & strategy from a psychological lens.
It starts with a single observation
I start from a single thought: one person, one data point, one behavior that doesn't quite fit. And follow it till it becomes a business argument.
I love exploring why consumers & markets behave as they do. I find it endlessly surprising how much of what we call strategy & planning is really psychology with a budget.
HOW THIS TENDS TO WORK
01. Start from one true thing.
A single observation, or a data point that doesn't fit. Sometimes it's something a customer says, and it reframes a brand entirely. The narrower the better.
02. Ask what's actually driving it.
Consumer behaviour is almost always more interesting than the surface reading. Psychology is usually the answer (or at least the start of one). This often leads to the data (and the insights that it supports).
03. Let the marketing strategy follow.
If the insight is real, the marketing and selling arguments write themselves.
04. Test it against the data.
Good insight should survive contact with evidence. Data is meant to sharpen, validate, and even challenge ideas. And if examined carefully, it may well generate the insight that takes back to Step 01.
Consumer Psychology
The lens everything goes through.
Market Approach and Strategy.
Where the thinking lands.
Data Analysis
The evidence layer. Excel, modeling, research.